Photos have become an important asset for your business. – They market and sell your products/services and in today’s world where consumers ‘window-shop’, they give that all-important first impression. – Photos tell a story which ultimately sell your products/services. – They engage both your current and future clients as consumers are more engaged by visual…

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When you run your own business, you may have come across customers asking for a discount, and it’s becoming increasingly common for freelancers and entrepreneurs to be asked to take on jobs for free. There’s plenty of reasons why a freelancer or entrepreneur may choose to take on work for free. But there’s also just…

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Not dependent on algorithms to be seen, posting to Stories is a great way to get your business out there and noticed! Stories automatically show up at the top of your followers’ home feed the entire time and is visible for 24 hours. On Instagram, you can keep Stories visible for longer by adding them…

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A 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭 is what makes you stand out from your competitors. How to create your own Unique Selling Point (USP): First create a list of benefits that your brand offers to your customers. Then look at competitors and how they stand out. Next, identify what aspects of your brand competitors CANNOT imitate. From…

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Your menu is the heart and story of your restaurant. So why would you not want to put your menu on Facebook? Here is why your Restaurant Menu should be on Facebook: 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 No more calling and asking for a menu. A customer can look up a restaurant in their area on…

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𝘐 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘱𝘰𝘴𝘵 𝘰𝘯 𝘴𝘰𝘤𝘪𝘢𝘭 𝘮𝘦𝘥𝘪𝘢 𝘢𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘮𝘺 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴. 𝘐 𝘩𝘢𝘷𝘦 𝘮𝘰𝘳𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘰 𝘵𝘢𝘬𝘦 𝘤𝘢𝘳𝘦 𝘰𝘧 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸. Client searches online for a product and/or service you provide, but instead of your business popping up it’s your competitor’s page they see. Don’t get left behind and see your competitors pass…

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If you’re not using WhatsApp Status yet as part of your business marketing strategy, you are missing out. WhatsApp Status is a beautiful little feature that allows you to connect with people without invading their privacy as it is completely up to the individual to choose whether they want to see your status update, or…

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All about 𝐇𝐚𝐬𝐡𝐭𝐚𝐠𝐬! Think of hashtags as a way to connect your social media content to a specific topic and/or conversation. They make it super easy to discover posts around certain topics, because hashtags group all social media content with that same hashtag! And NO, they are not just for Twitter anymore. Hashtags are an…

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