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e-mail : el@elzone.co.za

The Zone

  • Don’t build your business marketing on borrowed ground

    How do big tech platforms push you toward paid models? Take a look at Facebook right now. Meta is rolling out Meta One, a new tiered paid subscription. Under this rollout, many small business pages are suddenly being limited to sharing just 2 external links per month in posts. If you want to drive traffic…

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  • The Hidden Cost of ‘free’ AI marketing

    The ‘wild west’ phase of completely free marketing AI tools is closing. Running massive generative models costs tech giants billions, and they aren’t running charities. But while they restructure their paywalls, small businesses using free shortcuts are facing a much deeper crisis: they are losing customers to ‘AI fatigue.’ Audiences on platforms like Facebook and…

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  • FREE AI TRAP

    As a small business owner, saving money on marketing feels like a win. Free tools that pump out a vibrant flyer in ten seconds are tempting. But let’s look at the hidden cost. Squeezing five fonts, ten text boxes, and three price tags into one image creates visual chaos. The human eye doesn’t know where…

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