The foundation of all social networks are their social media algorithms. Their primary purpose is to manage the enormous amount of content posted each day and create a snowball effect based on engagement (such as likes, comments, and shares). The more engagement a piece of content receives, the more likely it is to be rewarded by the algorithm. Consequently, no two users will see the same social content, even if they follow the same accounts.

In the past, social media feeds were displayed in reverse chronological order, showing the newest posts from accounts a user followed first. However, algorithms have changed this, which has been controversial due to their impact on reach. Nevertheless, they are here to stay.

Social media algorithms are always changing and unfortunately there’s no way to know every detail that goes into each change. Therefore, it is essential to keep an audience engaged with post content that not only ‘sells’ a product/service but also adds value to their lives. Adding more ‘personal’ content can help build a trusted relationship with followers, which will increase engagement and improve the algorithm placement of the content.

𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘧𝘰𝘳 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘢𝘥𝘦 𝘌𝘢𝘴𝘺 𝘢𝘯𝘥 𝘈𝘧𝘧𝘰𝘳𝘥𝘢𝘣𝘭𝘦.

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