The foundation of all social networks are their social media algorithms. Their primary purpose is to manage the enormous amount of content posted each day and create a snowball effect based on engagement (such as likes, comments, and shares). The more engagement a piece of content receives, the more likely it is to be rewarded…

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Whether you are using the services of a marketer or doing your own social media marketing, having a process and a system to easily organize, store and access your company product/service photos is an absolute must. Not only can they be used for your online marketing, but can also easily be shared with clients. Ask…

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Images are an important tool that people use to communicate information. Within business, images serve a similar purpose allowing customers to gain a sense of what a product or service offers beyond the written descriptions. And personal photos are best for building trust with customers. They can range from photos of everyday life at home…

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Photos have become an important asset for your business. – They market and sell your products/services and in today’s world where consumers ‘window-shop’, they give that all-important first impression. – Photos tell a story which ultimately sell your products/services. – They engage both your current and future clients as consumers are more engaged by visual…

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When you run your own business, you may have come across customers asking for a discount, and it’s becoming increasingly common for freelancers and entrepreneurs to be asked to take on jobs for free. There’s plenty of reasons why a freelancer or entrepreneur may choose to take on work for free. But there’s also just…

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Not dependent on algorithms to be seen, posting to Stories is a great way to get your business out there and noticed! Stories automatically show up at the top of your followers’ home feed the entire time and is visible for 24 hours. On Instagram, you can keep Stories visible for longer by adding them…

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A 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭 is what makes you stand out from your competitors. How to create your own Unique Selling Point (USP): First create a list of benefits that your brand offers to your customers. Then look at competitors and how they stand out. Next, identify what aspects of your brand competitors CANNOT imitate. From…

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Your menu is the heart and story of your restaurant. So why would you not want to put your menu on Facebook? Here is why your Restaurant Menu should be on Facebook: 𝐂𝐨𝐧𝐯𝐞𝐧𝐢𝐞𝐧𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 No more calling and asking for a menu. A customer can look up a restaurant in their area on…

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