Understanding insights on your posts can be very confusing, regardless of your chosen platform.

𝐈𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬:
Are the number of times as post from your page is displayed. For example, if someone sees a page update in their Facebook newsfeed and then sees that same update when a friend shares it, that will count as 2 impressions.

𝐑𝐞𝐚𝐜𝐡:
Is the number of people who received impressions of a page post.

𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭:
Includes all actions that people take involving your ads/posts while they’re running. Can include actions such as reacting to, commenting on, or sharing, view a photo/video or clicking on a link.

LinkedIn 𝐮𝐧𝐢𝐪𝐮𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 are the number of people who are visiting your profile for the first time and is a good indicator of how many new people are now interested in our business. Unique visitors are the total number of unique users that have viewed your company page and excludes multiple visits from the same user.

𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘧𝘰𝘳 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘢𝘥𝘦 𝘌𝘢𝘴𝘺 𝘢𝘯𝘥 𝘈𝘧𝘧𝘰𝘳𝘥𝘢𝘣𝘭𝘦.

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