A short-form video is perfect for today’s dwindling attention spans!

If a video is less than one minute long, most viewers will watch till the end. That means you will be able to get your message across before the viewer moves on to other things. Not only that, but short-form videos make your brand more visible are more likely to appear on people’s feeds even if they don’t follow your page.

Viewers love educational content. According to Google, searches for educational videos, in particular those with ‘how to’ in the title, increase by 65% year on year. These types of short-form videos are great sources of traffic as they address issues the viewer may be struggling with. And because of the fact that they are short, they get straight to the point faster and is easier to digest.

𝘚𝘰𝘤𝘪𝘢𝘭 𝘔𝘦𝘥𝘪𝘢 𝘧𝘰𝘳 𝘚𝘮𝘢𝘭𝘭 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘮𝘢𝘥𝘦 𝘌𝘢𝘴𝘺 𝘢𝘯𝘥 𝘈𝘧𝘧𝘰𝘳𝘥𝘢𝘣𝘭𝘦.

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