A 𝐔𝐧𝐢𝐪𝐮𝐞 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭 is what makes you stand out from your competitors.

How to create your own Unique Selling Point (USP):

First create a list of benefits that your brand offers to your customers.

Then look at competitors and how they stand out.

Next, identify what aspects of your brand competitors CANNOT imitate.

From this, create words and phrases around your brand that is short, simple and easy to understand, clearly defining what your competitors cannot imitate and sets you apart.

This, is your Unique Selling Point.

Do this exercise at least once a year to stay at the top of the game.

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