Consumers online continue to multiply each day.

Unlike desktops and laptops, the average smartphone user has gradually bid farewell to the traditional browser. They now favour mobile apps!

Because of this you may think that a mobile app will help you put your business in your customers’ pockets. However, there are various things to consider before deciding on an app for your business:

Can it solve an existing problem that your customers may have with the mobile website that cannot be solved by simply fixing the website alone?
Can it enhance the customer experience immensely?
Is there enough of a market to show a return on investment for the app?
Are there any apps in the market currently with the same features and fuctionalities as your proposed app?
Is there enough of a market to show a return on investment for the app?
Can you afford and justify the costs of mobile app development, in terms of money and time?

Building an app can be a huge investment. Do not rush into just because it’s the ‘in’ thing to do. Think on it carefully.