{"id":423,"date":"2026-10-02T03:08:49","date_gmt":"2026-10-02T03:08:49","guid":{"rendered":"https:\/\/elzone.co.za\/2022\/?p=423"},"modified":"2026-10-02T03:08:49","modified_gmt":"2026-10-02T03:08:49","slug":"dont-build-your-business-marketing-on-borrowed-ground","status":"publish","type":"post","link":"https:\/\/elzone.co.za\/2022\/2026\/10\/02\/dont-build-your-business-marketing-on-borrowed-ground\/","title":{"rendered":"Don\u2019t build your business marketing on borrowed ground"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">How do big tech platforms push you toward paid models? Take a look at Facebook right now.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meta is rolling out Meta One, a new tiered paid subscription.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Under this rollout, many small business pages are suddenly being <strong>limited to sharing just 2 external links per month<\/strong> in posts. If you want to drive traffic to your website beyond that, you have to pay up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Free design tools use similar volatile credit systems. They get you addicted to a fast workflow, then change the rules when you depend on them. I\u2019m sharing this because local businesses need to future-proof their marketing. And you need to start now!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Don\u2019t take my word for it. Go look at the notifications on your own Facebook Business Page or read up on the Meta One Rollout. Stop chasing free shortcuts and start investing in professional, high-converting content assets that nobody can throttle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud835\ude0f\ud835\ude26\ud835\ude2d\ud835\ude31\ud835\ude2a\ud835\ude2f\ud835\ude28 \ud835\ude34\ud835\ude2e\ud835\ude22\ud835\ude2d\ud835\ude2d \ud835\ude23\ud835\ude36\ud835\ude34\ud835\ude2a\ud835\ude2f\ud835\ude26\ud835\ude34\ud835\ude34 \ud835\ude28\ud835\ude33\ud835\ude30\ud835\ude38 \ud835\ude35\ud835\ude29\ud835\ude33\ud835\ude30\ud835\ude36\ud835\ude28\ud835\ude29 \ud835\ude34\ud835\ude30\ud835\ude24\ud835\ude2a\ud835\ude22\ud835\ude2d \ud835\ude2e\ud835\ude26\ud835\ude25\ud835\ude2a\ud835\ude22 \ud835\ude22\ud835\ude35 \ud835\ude22\ud835\ude2f \ud835\ude22\ud835\ude27\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude25\ud835\ude22\ud835\ude23\ud835\ude2d\ud835\ude26 \ud835\ude31\ud835\ude33\ud835\ude2a\ud835\ude24\ud835\ude26.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do big tech platforms push you toward paid models? Take a look at Facebook [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8,53,54,52,55,56,51],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-elzone","tag-facebookforbusiness","tag-marketingstrategy","tag-metaone","tag-organictraffic","tag-smallbiztips","tag-socialmediachanges"],"_links":{"self":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts\/423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/comments?post=423"}],"version-history":[{"count":1,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts\/423\/revisions"}],"predecessor-version":[{"id":425,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts\/423\/revisions\/425"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/media\/424"}],"wp:attachment":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/media?parent=423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/categories?post=423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/tags?post=423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}