{"id":290,"date":"2023-02-08T06:49:37","date_gmt":"2023-02-08T06:49:37","guid":{"rendered":"https:\/\/elzone.co.za\/2022\/?p=290"},"modified":"2023-02-08T06:49:37","modified_gmt":"2023-02-08T06:49:37","slug":"create-your-own-unique-selling-point","status":"publish","type":"post","link":"https:\/\/elzone.co.za\/2022\/2023\/02\/08\/create-your-own-unique-selling-point\/","title":{"rendered":"Create your own Unique Selling Point"},"content":{"rendered":"\n<p>A \ud835\udc14\ud835\udc27\ud835\udc22\ud835\udc2a\ud835\udc2e\ud835\udc1e \ud835\udc12\ud835\udc1e\ud835\udc25\ud835\udc25\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc0f\ud835\udc28\ud835\udc22\ud835\udc27\ud835\udc2d is what makes you stand out from your competitors.<\/p>\n\n\n\n<p>How to create your own Unique Selling Point (USP):<\/p>\n\n\n\n<p>First create a list of benefits that your brand offers to your customers.<\/p>\n\n\n\n<p>Then <a><\/a>look at competitors and how they stand out.<\/p>\n\n\n\n<p>Next, identify what aspects of your brand competitors CANNOT imitate.<\/p>\n\n\n\n<p>From this, create words and phrases around your brand that is short, simple and easy to understand, clearly defining what your competitors cannot imitate and sets you apart.<\/p>\n\n\n\n<p>This, is your Unique Selling Point.<\/p>\n\n\n\n<p>Do this exercise at least once a year to stay at the top of the game.<\/p>\n\n\n\n<p>Need help with your business social media? Get in touch with ElZone today. \ud835\ude1a\ud835\ude30\ud835\ude24\ud835\ude2a\ud835\ude22\ud835\ude2d \ud835\ude14\ud835\ude26\ud835\ude25\ud835\ude2a\ud835\ude22 \ud835\ude27\ud835\ude30\ud835\ude33 \ud835\ude1a\ud835\ude2e\ud835\ude22\ud835\ude2d\ud835\ude2d \ud835\ude09\ud835\ude36\ud835\ude34\ud835\ude2a\ud835\ude2f\ud835\ude26\ud835\ude34\ud835\ude34 \ud835\ude2e\ud835\ude22\ud835\ude25\ud835\ude26 \ud835\ude0c\ud835\ude22\ud835\ude34\ud835\ude3a \ud835\ude22\ud835\ude2f\ud835\ude25 \ud835\ude08\ud835\ude27\ud835\ude27\ud835\ude30\ud835\ude33\ud835\ude25\ud835\ude22\ud835\ude23\ud835\ude2d\ud835\ude26.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A \ud835\udc14\ud835\udc27\ud835\udc22\ud835\udc2a\ud835\udc2e\ud835\udc1e \ud835\udc12\ud835\udc1e\ud835\udc25\ud835\udc25\ud835\udc22\ud835\udc27\ud835\udc20 \ud835\udc0f\ud835\udc28\ud835\udc22\ud835\udc27\ud835\udc2d is what makes you stand out from your competitors. How to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts\/290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/comments?post=290"}],"version-history":[{"count":1,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts\/290\/revisions"}],"predecessor-version":[{"id":292,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/posts\/290\/revisions\/292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/media\/291"}],"wp:attachment":[{"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/media?parent=290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/categories?post=290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elzone.co.za\/2022\/wp-json\/wp\/v2\/tags?post=290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}